Laphroaig (La-’froyg) literally means “The Beautiful Hollow by the Broad Bay.” Born from the streams and blue peat smoke of Islay, Laphroaig is a single malt Scotch whisky with a distinct taste and story in every bottle. The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced - next to ocean water and on land - which gives Laphroaig a unique peaty taste. Laphroaig is one of only a few distilleries that still use traditional malting floors, dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. Laphroaig is the #1 selling Islay Single Malt Scotch Whisky.