According to legend, when the Spanish conquistadors ran out of the brandy they
brought from Europe, they began to distil a local agave drink, which became North
America’s first indigenous distilled spirit. In 1873, Don Cenobio Sauza, who founded
La Perseverancia distillery in Tequila, Mexico, dubbed this golden beverage “Tequila”.
He became the first to export tequila to the rest of the world, and today, Sauza offers
a full line of tequila (Standard, Premium and Super-Premium). Sauza is the world’s
second best-selling tequila brand. Its Sauza Silver variant is a premium, 51% agave,
Silver tequila. All Sauza tequilas are double-distilled at low proof to retain the full
agave flavour, except the Tres Generaciones range which is triple-distilled for the
ultimate in smoothness. Sauza tequila’s 100% agave products are double-distilled in
copper pot stills; mixto products are distilled in stainless steel stills and made by
blending the agave with pure cane sugar – not molasses or corn syrup.