In 1949, it started its operations in Beirut. Over a span of 70 years, the company has developed into one
 of the largest distributors of food, confectionery, alcoholic beverages and consumer goods in Lebanon, 
including Disney-licensed products.

In 1990, it started expanding to other countries in the region and currently is physically present in each of Lebanon and Jordan strengthening its position as the leading FMCG Company in the Levant area in addition to a strong presence in Romania.